A simple guide on how to produce your own content to help market and grow your business, and how this user generated content can be complemented by professionally produced content to take things to the next level. By Belfast based Photographer Dermot McElduffRead More
Just a few simple tips to help you create better content.
Leave stuff out
Just like life, what you decided to leave out of a photo/video is just as, if not more important that what you put in. What I mean by this, is remove any clutter from the background of your image as it can be distracting, in videos things going on in the background can really impact audio quality.
Rule of Thirds
Ok there are some rules in photography you should know about to make better images, the first is the rule of thirds, some smart phones actually have a gird option you can turn on to help you follow this rule, basically the lines of the gird are guides to wear to place the most interesting aspects of your image. People have written whole books on this subject so it is difficult to portray way this is is important the subtle uses in just a few short sentences but trust me just give it a go
Ok this is a technique use which can be used to portray different messages in your photos/videos. The relative eye level of your subject will have the following effect, even with a relatively subtle change. Usually the more extreme the angle the more extreme the effect, though other posing techniques can be required to add to the effect.
Above eye level
Make the subject appear less important, or more ‘weak’ in the story. The viewer is in a position of power overlooking the subject. A good way to portray vulnerability.
Neutral - at or close to eye level
This puts everyone on the same footing, equal importance, a way to make the subject seem slightly more friendly and approachable.
Below eye level
The subject appears more authoritative and empowered. This can again be combined with some poses to increase/decrease the effect.
I am a fan of using negative space, in layman’s terms this is kind of an empty space in the image, it can be used in many ways but it is usually a way to balance out the flow. For example if taking an image of someone running, then leave some space in front of them in the image, that they ‘run into’.
There are hundreds of other techniques and ‘rules’ in photography and videography, there have been hundreds of books written, and thousands of hours of YouTube content created on the topic of composition. It is something that is easy to understand but difficult to really master, which is why you hire professionals! But hopefully these tips can help you to get started and begin to add an edge to your images!
If you have read this far then please leave me a comment on any techniques you already knew about and the new ones you are going to try!
It is said, a change is as good as a rest, and this change certainly feels that way. What am I talking about? Well I am re-branding, I have decided to return to my roots and rename my photography business after myself. A little narcissistic perhaps? No actually I just want people to feel a little more comfortable that they are getting an actual human being and not hiring someone form a faceless organisation.
One of the main reasons I went with a more generic name originally was mainly as I living in Australia, and people really struggled to spell my name correctly. This didn’t really bother me personally but made live a little difficult when giving out my email address etc over the phone.
Anyway I am still working on a new logo and re-branding all my social media over the next few days, but I am excited for the new adventure under my own name, Dermot McElduff Photography.
Carol is an inspirational lady I photographed for Grazhier Magazine about a year ago. A mum, leader and entrepreneur, yet very humble and made a very patient model. She was 2015 Tasmanian Rural Woman of the Year, and founded Tamar Valley Hazelnuts, a small farming enterprise, with her husband Nathan in Glengarry, Tasmania. Established in 2010 it now boasts over 5000 trees, a hazelnut processing facility and commercial kitchen.
I photographed Maggie last year and has still been hands down the best model I ever worked with. This was taken during a quite moment between costume changes, around 2 hours into a tough shoot, but she was absolutely a dream to work with, fun and loved to talk about her history, which was fascinating. I would love to tell it all but it was a very personal story about the challenges she faced in life which where great, but she is so positive about it all. A true lady.
Sunday 3rd December was the Ulster Cyclo-cross Championships, it was kind of last minute for me to pop along due to work commitments but I was so glad I go the chance to drop in.
The course looked fantastic, at least to watch, and the weather stayed pretty dry, though cold and the ground was soft in places. The organisers also added a nice little sand trap to spice things up.
I admit that I was again in awe of these guys ability to push through, I would currently not have the fitness to keep up with any on on this field, perhaps a return to the saddle is required...
I was also cool to see the head coach of the Belgium national team coach Rudy de Bie in attendance, especially as one of the clubs in attendance (Glendale) have the same colours as the Belgium national team, which I am sure is no accident :)
See http://www.ulstercyclocross.com/ for more details on the event itself and the rest of the 2017 season. I am told that is the end of the season now, which is unfortunate but hopefully more to come in 2018. Though I am really keen to travel to Europe to shoot some of the CX action over there in 2018 if the opportunity arises, hint hint to all the sponsors, clubs, teams and magazine editors out there!
Fact: Cycling is my favourite subject matter for photography. The rest of this post is just my random thoughts.
Ever since I discovered the awesome photographer Balint Hamvas of http://cyclephotos.co.uk/ I have wanted to try photographing a Cyclocross event. I love the mud and sweat and look of pain on the competitors faces, there is something about a person suffering for their passion that makes a great photograph. On Sunday 19th November 2017, in Ormeau Park Belfast, I finally got my chance to photograph a CX event.
It didn't disappoint, I loved every single second. Well except for the awkward bit at the end waiting around for the prizing giving to happen, looking odd standing on my own as I didn’t know anyone. I didn’t actually give a shit though.
Disappointingly I missed the underage and women’s events due to some family commitments, but manage to get there in time for the men’s A and B races, but thankfully they did not disappoint!
Both seemed to have a pretty full field, though the B race seemed to be have quite a large number of competitors, and was by far the more exciting race to watch, mainly due to lots of tussling for positions, especially in the early stages.
End conclusion, it was a great event, with what I felt like huge numbers in attendance, though not on par with a mainland Europe event, but still lots of fun.
10/10 will photograph again, for anyone interested the full gallery of images is available here http://clients.duffproductions.co.uk/gallery/5579250/
I fully admit that winter is my absolute favourite time of year. I love the cold, windy, wet, icy and snowy weather. I have no idea why but I feel like its more of a challenge and hence its more rewarding. I walk 30-40 minutes most mornings on my way to work and usually with a big grin on my face, while most others look misserable. Thoughi often smile when I pass othet obvious winter lovers.
One such winter lover, as it turns out, is mh son. My son experienced his first ever snowfall on the weekend, and he was almost as excited as I was to play in the white stuff.
With the help of the other kids in the neighbourhood we also managed to build his first snow man.
Getting him to come in for lunch was almost impossible, keeping him inside after he had eaten was just as big a challenge. I have no idea where we both get it from, pretty sure everyone else in my family hates winter, though thankfully not my wife!
Anyway this random post is in honour of all the lovers of winter out there!